Trump’s Cuba decision gives pause to U.S. companies doing business there
by Julia Horowitz @juliakhorowitz
June 16, 2017: 7:03 PM ET
President Trump said he’s “canceling” Obama’s deal with Cuba. But that
agreement was good for a lot of American businesses.
Many U.S. firms have welcomed the opening of a new market roughly 100
miles from the U.S. coast.
Now, Trump wants strict enforcement of the tourism ban and will prohibit
commerce with Cuban businesses that are owned by military and
That could hit travel and construction companies, which have started to
build a presence in Cuba. And many are speaking out.
On Friday, the U.S. Chamber of Commerce decried the changes.
“U.S. private sector engagement can be a positive force for the kind of
change we all wish to see in Cuba,” Myron Brilliant, the chamber’s head
of international affairs, said in a statement. “Unfortunately, today’s
moves actually limit the possibility for positive change on the island
and risk ceding growth opportunities to other countries that, frankly,
may not share America’s interest in a free and democratic Cuba.”
Secretary of State Rex Tillerson said Cuba’s inaction on human rights is
a big reason for the policy shift.
Caterpillar (CAT), which has long called for the U.S. government to end
the trade embargo, also weighed in.
The maker of heavy equipment has been working to reenter the Cuban
market since the Obama administration announced that it would
reestablish diplomatic relations in 2014.
“Caterpillar believes that engagement with Cuba continues to represent a
strong opportunity — not just for American businesses, but to serve as
a powerful tool for change,” the company said in a statement. “We will
continue to work closely with policymakers on the best way to accomplish
Related: Google launches servers in Cuba to speed up YouTube and search
Many companies in the hospitality industry have already doubled down on
development projects, leaving them particularly exposed to the decision.
Airbnb said it plans to speak with the Trump administration and with
Congress in the coming weeks. The startup said it has hosted 560,000
guests in Cuba since April 2015.
“Travel from the U.S. to Cuba is an important way to encourage
people-to-people diplomacy,” the company said in a statement. “While we
are reviewing what this policy could mean for this type of travel, we
appreciate that the policy appears to allow us to continue to support
Airbnb hosts in Cuba who have welcomed travelers from around the world.”
Marriott (MAR) noted that the company has invested significant resources
to shore up its Cuba operation, with one hotel open and another in the
works. It said the effect of Trump’s order may depend on “forthcoming
“We continue to believe that increased travel between the United States
and Cuba would serve to strengthen an evolving bilateral relationship,
and Marriott remains ready to build on the progress that has been made
in the last two years,” the company said.
American Airlines (AAL) said it’s urging customers planning trips to
Cuba to closely watch for updates from the U.S. government.
“As a global airline, American is committed to continuing to operate
service to Cuba,” the company said. “We are reviewing the executive
order to understand any potential impacts to our customers or our
The carrier has 10 flights from the U.S. to Cuba every day, according to
data from the Official Airline Guide.
CNNMoney (New York)
First published June 16, 2017: 7:03 PM ET
Source: Trump’s Cuba decision gives pause to U.S. companies doing
business there – Jun. 16, 2017 –